About

About the Oishii Nippon Project

Established in 2018 by Tokita Seed Company, the mission of the project is to share the beauty and deliciousness of Japanese vegetables, from seed to table. We work to offer both traditional and innovative twists on varieties foundational to Washoku. We delight in seeing these vegetables adapt to new places and new palates.

Tokita Seed Company

You may have tried Tokita vegetable varieties without realizing, if you’ve ever had Sun Gold tomatoes or Fioretto cauliflower. Tokita is a seed company based in Saitama, Japan, with a mission of enhancing our global food culture, connectivity, and health through delicious, productive vegetable varieties. Backed by over 100 years of vegetable expertise, the company continues to encourage new ideas and empower its global team to shape the future of vegetables.

Visit Tokita's Website

Oishii Nippon Vegetables
For more than 1000 years, Washoku has represented the traditional Japanese culinary style based on the goodness and seasonality of raw materials, which are then cut and served on the plate with such skill as to become true works of art.
Oishii Nippon vegetables, which translates to "delicious Japanese" vegetables, are essential to the taste and variation of Japanese food, and the longevity and health of the Japanese people.

Washoku
Washoku is of course so much more diverse and profound than commonly found sushi and ramen – so much so that it was designated as an intangible cultural heritage by UNESCO in 2013.
Washoku has a strong emphasis on seasonal ingredients, balanced natural flavors, culinary technique and aesthetic presentation. A traditional Japanese family-style meal consists of rice and ichiju-sansai – three seasonal entrees and a soup. A more formal, multi-course meal, or kaiseki, involves multiple elegantly-presented seasonal dishes made from simple, but exceptional quality ingredients.

Sustainability

We believe the best foods are grown locally and enjoyed seasonally. Eating locally-grown food reduces fossil fuels and emissions by eliminating the need for transport, storage and packaging materials. Seasonally-planted crops are rotated throughout the year, which increases soil fertility, promotes biodiversity, reduces waste, and allows for holistic or organic integrated pest management. Our non-GMO seeds are developed through strategic plant breeding over multiple generations to thoughtfully produce the desired traits and characteristics of our delicious, healthy vegetable varieties.A direct connection with each of our growers ensures a commitment to sustainable agriculture and our values, in turn enriching Community Supported Agriculture (CSA) programs, by sharing the knowledge of how to cultivate locally and seasonally. We aim to promote environmentally-sustainable production and consumption. Be sure to keep an eye out for Oishii Nippon Vegetables in your next CSA Box!