Oishii Nippon Project by Tokita
Established in 2018 by Tokita Seed Company to share delicious vegetables foundational to Japanese cuisine, from seed to table.
おいしい日本・Oishii Nippon
Oishii Nippon means "delicious Japanese" vegetables, brought to you from seed to table.
Delicious Japanese Vegetables
For more than 1000 years, Washoku has developed based on the goodness and seasonality of raw materials, which are then cut and served on the plate with such skill as to become works of art.
Oishii Nippon vegetables are essential to the taste and variation of Japanese food, and the longevity and health of the Japanese people.
From Seed to Table
Each vegetable that we eat comes from a seed.
The Oishii Nippon Project offers vegetable seeds steeped in Washoku culture for planting in your backyard or on your farm.
Prior to being shipped, each seed is tested in the field and subject to strict quality control. Our task is to offer the best quality seeds so that you can find high quality, fresh Japanese vegetables locally – from a nearby farm or your very own garden.
和食・Washoku
Washoku is much more diverse and profound than commonly available sushi and ramen – so much so that it was designated as an intangible cultural heritage by UNESCO in 2013.
Washoku has a strong emphasis on seasonal ingredients, balanced natural flavors, culinary technique and aesthetic presentation. A traditional Japanese family-style meal consists of rice and ichiju-sansai – three seasonal entrees and a soup. A more formal, multi-course meal, or kaiseki, involves multiple elegantly-presented seasonal dishes made from simple, but exceptional quality ingredients.
Sustainability
We believe the best foods are grown locally and enjoyed seasonally.
Eating locally-grown food reduces fossil fuel emissions by eliminating the need for transport, storage and packaging materials. Seasonally-planted crops are rotated throughout the year, which increases soil fertility, promotes biodiversity, reduces waste, and allows for integrated pest management.
Our non-GMO seeds are developed through traditional plant breeding methods over multiple generations to produce the characteristics of our delicious, healthy vegetable varieties.
We commit to promoting environmentally-sustainable production and cultivation of our seeds.
Brought to you by Tokita
You may have tried Tokita vegetable varieties without realizing — for example, if you’ve ever had Sungold tomatoes. Tokita is a seed company based in Saitama, Japan, with a mission of enhancing our global food culture, connectivity, and health through delicious, productive vegetable varieties.