Our Name, Our Mission

Oishii means "delicious." Nippon means "Japan." We bring high-quality, culturally rich Japanese vegetables to fields and tables around the world—from carefully bred seeds to perfectly prepared dishes.

Carry Our Varieties

Bring a Taste of Japan to Your Aisles

We offer a curated selection of premium Japanese vegetable varieties grown with care and tradition. Our lineup delivers standout flavor, eye-catching presentation, and meaningful cultural connection.

Whether you're a specialty grocer, natural foods store, or upscale market, stocking our varieties sets your store apart with offerings your customers won't find anywhere else.

OISHII NIPPON NEAR YOU

Korin 

57 Warren St, New York, NY 10007

The Rice Factory New York

1019 Central Park Ave, Scarsdale, NY 10583

Katagiri Japanese Grocery

370 Lexington Ave, New York, NY 10017

Mitsuwa Marketplace Los Angeles

3760 S Centinela Ave, Los Angeles, CA 90066

Sustainability in Practice

We believe good food starts locally and seasonally. Our seeds are non-GMO, developed through traditional breeding methods to enhance biodiversity, reduce emissions, and support soil health. We stand for farming that respects nature.

Quality From Seed to Table

Every vegetable starts with a seed. Our varieties are carefully bred over decades and tested in the field before being shared with the world. Whether you're a farmer, home gardener, or chef, we aim to make it easy to find the vegetables fundamental to Japanese cuisine.

GROWER SPOTLIGHT

  • NORWICH MEADOWS FARM

     Norwich, New York

    Zaid and Haifa are the growers/owners of Norwich Meadows Farm, a 300+ acre operation four hours north of NYC. NMF collaborates closely with Tokita to trial and refine exceptional crop varieties. From cultivating innovative produce like Murasaki Fioretto to championing organic and other soil-conscious practices, their approach reflects a deep respect for both land and flavor. 

  • THE FIELDS EDGE

    Lititz, Pennsylvania

    Alex Wenger is the founder of The Field’s Edge Research Farm in Lancaster, PA, where he focuses on growing culturally relevant and nutritionally diverse crops. His creative and holistic approach to farming includes collaborating on trials with local communities, breeding his own varieties, cultivating fruit trees, and preservation of surplus produce. Driven by a deep connection to land, culture, and nourishment, The Fields Edge Research Farm is reshaping what thoughtful, resilient farming looks like.

  • SUZUKI FARM

    Delmar, Delaware

    Suzuki Farm, founded in 1983 by Mr. Ken Suzuki in Delmar, Delaware, is the oldest Japanese vegetable farm on the East Coast. Today, alongside his business partner Mr. Satoru Tsuda, he continues to grow foundational Japanese vegetables, including Zuccurì and Shishimai from the Oishii Nippon Project. Their produce can be found at top tri-state grocery stores and through select distributors, or ordered directly from their website.

Get in touch.